Joey New York Line Up-Smooth gel on to the areas of the face and neck where wrinkles and lines are noticeable. Keep face still until gel dries. The mild tightening feeling will ease once you move your face. Lasts until gel is washed off. If gel appears white on treated areas, it means too much gel has been used. To remove the whiteness, lightly moisturize the spot or gently remove with a cleanser.